Estela Cockrell is on a mission to make clean beauty uncomplicated with a comprehensive line of body soaps, face tools and oils that deliver on results without the filler ingredients that can cause harm to human health.

A lawyer by training, Cockrell started asking the hard questions after being diagnosed with celiac and Lyme disease.

“My passion and my own health and wellness journey with Lyme and Celiac allowed Switch2Pure to unfold and to find me,” she says..

At her wellness spa in Houston, TX Cockrell relishes in meeting people on their own health and self care journeys, providing a holistic, clean beauty experience from treatment to product, plus the right mindset for continued health.

Here, Cockrell shares her beauty philosophy and how the products we use outside can affect how we feel on the inside.

Get to Know – Estela Cockrell 

Do you have a beauty philosophy? What is it?

Less is always more and beauty comes from within 

What were some of your first memories of beauty growing up? What are some early beauty influences? 

I subscribed to Vogue and W Magazine. I loved makeup and skincare and would do all of my friends makeup for dances. I absolutely always loved natural but glowy looks! 

What does self-care look like in your life? 

Actually carving out time from my life to do anything that I have put on the back burner.

What inspires you most about the beauty landscape and industry today?

That it is so inclusive and finally focusing on an entire group of beauties - women of color.  I am so honored to be part of such a bright future for the young ladies out there that look up to us more mature beauty enthusiasts!

What has been the biggest challenge in starting your business?

Timing and time commitment.  It is always more time than you ever imagine to start a business from the ground up!

What has been the biggest win thus far?

Staying alive during COVID, launching our body care line in the middle of it, and a wellness destination in Houston Texas.  That has all brought me so much pride and joy! 

What would you like to see more of in the beauty industry when it comes to diversity and inclusivity?

True focus on indie brands, not just well funded ones that are brain childs of larger brands.  And ones that solve problems for people with pigment in that skin! 

Jade Mask
Switch2Pure
Jade Mask
The Switch2Pure Jade Mask is like a cool blanket for the face, specifically ...
$65
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Rose Quartz Gua Sha
Switch2Pure
Rose Quartz Gua Sha
With the Switch2Pure Rose Quartz Toning Gua Sha, you can sculpt and firm ...
$27
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Charcoal Konjac Sponge
Switch2Pure
Charcoal Konjac Sponge
Achieve refreshed, smooth skin. The Charcoal Konjac Sponge gently exfoliates and cleanses ...
$10
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Single Handle Jade Crystal Roller with Ridges
Switch2Pure
Single Handle Jade Crystal Roller with Ridges
The Single Handle Jade Crystal Roller with Ridges was carefully designed to ...
$27
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Detox Bar Soap
Switch2Pure
Detox Bar Soap
Designed to extract and purify the skin, the Detox Bar Soap is ...
$16
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Nourish Bar Soap
Switch2Pure
Nourish Bar Soap
Formulated with coconut, rose hip, jojoba oils and bentonite clay to detoxify, ...
$16
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