Our Philosophy

thirteen lune is an e-commerce destination designed to inspire the discovery of beauty brands created by Black and Brown founders that resonate with people of all colors. It reframes how Black and Brown beauty brands are perceived not only from an industry perspective, but also for the consumer giving each brand a platform to educate and engage a wider audience.



Beauty as Community

This is a celebration of beauty and community that brings together luxurious and efficacious products for the face, hair and body that uplift Black and Brown brands while honoring and highlighting the individual stories of the creators.

Forging a New Allyship

We are a vehicle for change creating a space for authentic allyship and taking inclusiveness to a new level. thirteen lune invites non-Black and Brown owned brands that want to expand their market and join the inclusive beauty conversation in a meaningful way that unites beauty sectors in a way that has never been done before.


Co-founder Nyakio Grieco

NYAKIO GRIECO, THIRTEEN LUNE CO-FOUNDER

thirteen lune authentically fosters allyship. I have partnered with my dear friend and pioneer of inclusive e-commerce, Patrick Herning, who is a committed ally through this platform and beyond. Together with Patrick and a diverse and dynamic team of industry experts, thirteen lune will set a new tone and landscape for inclusivity in beauty.

Co-founder Nyakio Grieco

NYAKIO GRIECO, THIRTEEN LUNE CO-FOUNDER

thirteen lune authentically fosters allyship. I have partnered with my dear friend and pioneer of inclusive e-commerce, Patrick Herning, who is a committed ally through this platform and beyond. Together with Patrick and a diverse and dynamic team of industry experts, thirteen lune will set a new tone and landscape for inclusivity in beauty.


Discover the Thirteen Collection

This curated edit of highly efficacious brands reflects an innovative approach to beauty and rich origin story.


NYAKIO GRIECO, THIRTEEN LUNE CO-FOUNDER

thirteen lune authentically fosters allyship. I have partnered with my dear friend and pioneer of inclusive e-commerce, Patrick Herning, who is a committed ally through this platform and beyond. Together with Patrick and a diverse and dynamic team of industry experts, thirteen lune will set a new tone and landscape for inclusivity in beauty.

NYAKIO GRIECO, THIRTEEN LUNE CO-FOUNDER

thirteen lune authentically fosters allyship. I have partnered with my dear friend and pioneer of inclusive e-commerce, Patrick Herning, who is a committed ally through this platform and beyond. Together with Patrick and a diverse and dynamic team of industry experts, thirteen lune will set a new tone and landscape for inclusivity in beauty.


Discover the Thirteen Collection

This curated edit of highly efficacious brands reflects an innovative approach to beauty and rich origin story.

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