Rediscover the art of body care through ancient practices and luxurious simplicity with Blair Armstrong.
BY TAMARA CURL-GREEN
Body care is an art. And every artist needs proper tools. Gilded Body is on a mission to deliver the tools you need to perfect your most delicate canvas: your skin.
“As a Dermatology Physician Assistant, I am often asked for recommendations on the best products for body skin concerns,” founder Blair Armstrong tells thirteen lune. “There are routines with many steps, products for every trending concern. So much care and effort, for only 3% of the skin—the face.”
Finding a gap in the market when it comes to addressing the rest of the body’s largest organ, the skin, Armstrong set out to fill a need. Gilded Body does just that by offering tools and products that elevate your body care routine. The line is inspired by gilding, defined by Armstrong as an “ancient and timeless beauty practice used to protect what is precious.”
“I'm definitely less is more, classics over trends, and science over novelty type when it comes to beauty choices. I'm selective in what I add to my routine,” says Armstrong. This minimalist approach is reflected in Gilded Body’s suggested routine: brush, exfoliate, hydrate your way to skin that glows all over.
“As a Dermatology Physician Assistant, I am often asked for recommendations on the best products for body skin concerns. I decided to create products to help people rediscover the art of bodycare.”
Get to Know – Blair Armstrong
What was the impetus to start your brand?
Skincare culture is huge. I noticed how much time we spend caring for our skin, primarily face care often making body skincare an afterthought. I decided to create products to help people rediscover the art of bodycare. With products that are thoughtfully formulated, luxurious, and effective.
Where are you from originally? Where do you live now?
I'm originally from Atlanta, Georgia and split my time between Atlanta & England.
What were some of your first memories of beauty growing up? What are some early beauty influences? (family/relatives, culture, era, location)
My first memories of beauty growing up was collecting magazines, reading magazines in grocery stories and at the library. I have always been really drawn to beauty and wellness.
What does self care look like in your life?
Self care for me lately is working to set aside time for myself daily and having balance in my personal life and business life. As well as eating well, exercising, and personal growth.
What inspires you most about the beauty landscape and industry today?
I'm really inspired by the many beautiful businesses I've discovered after the BLM movement and highlight of Black owned brands.
What has been the biggest challenge in starting your business?
The biggest challenge in starting my business has been the difficulties of working primarily as a team of one and the sheer number of sales, marketing, networking, and operations tasks.
What has been the biggest win thus far?
My biggest win was winning the Allure Best of Beauty Award. Second would be the wonderful feedback I've gotten from consumers when using my products.
What would you like to see more of in the beauty industry when it comes to diversity and inclusivity?
I would like to see more diversity and inclusion in the retail wellness and beauty sector and in consumers' beauty and skincare selections.