INSIDE THE PROGRAM
Participating brands receive a comprehensive commercial support package, including:
Retail & Digital Commercialization
Dedicated physical and digital shelf space, an expanded brand page on thirteenlune.com, retail-readiness resources and onboarding support.
Investment & Advisory
Seed-stage venture investment opportunities, weekly one-on-one executive mentorship, and a full audit covering media, paid, social, and influencer spend.
Marketing & Loyalty Acceleration
Featured inclusion in Thirteen Lune's reward loyalty program, as well as organic social media and earned media promotion.
Trade Events & Physical Retail
Co-attendance at major industry trade shows within the Thirteen Lune Pavilion, travel retail pitch opportunities, and hosting three live consumer events inside the Thirteen Lune flagship store.
Three Standout Brands
At the end of the cohort, three Standout Brands are selected for consignment terms and will be supported with PR outreach for features in major industry publications.
Brand Eligibility
✓ $1.5M+ in revenue in the 12 months prior to application.
✓ Businesses with US Operating Entities.
✓ Founders must be 18 years old and over.
*Application is free to submit. Participation in the program itself carries no fees. Studio 13 is open to all eligible brands and founders. Selection is based on business criteria, and Thirteen Lune and Helios & Partners do not discriminate on the basis of race, ethnicity, sex, or any other protected characteristic.
Program Timeline
Every milestone between now and launch.
Sep 14 – Nov 13
Applications
Applications for the inaugural January cohort are free to submit and open through Nov. 13.
Nov 14 – Nov 20
Selection Process
Applications are reviewed and finalists are selected for interviews.
Dec 7
Brands Announced
Thirteen beauty brands are chosen to participate in the January cohort.
Jan 11, 2027
Program Begins
The 13-week cohort kicks off, with retail integration, mentorship, and event access starting day one.